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Scarlet Journey Newsletter – Summer 2021

Scarlet Journey NEWSLETTER Summer 2021 Program Overview Purpose Scarlet Journey is an experience that will connect Rutgers University through the entire constituent lifecycle from prospective student through alumna/e, athletics support, corporate engagement, and financial donations. Scarlet Journey will be powered by a Constituent Relationship Management (CRM) system built using Salesforce’s Education Cloud, a suite of … Read More

Scarlet Journey Release 4 Launch Update

Scarlet Journey, the Enterprise CRM Initiative, launched  Salesforce Core CRM (prospect management functionality), Fonteva (Events Management functionality),  and Marketing Cloud for RBHS and case management functionality for RU-info on April 12. Key benefits include: Core CRM: Robust constituent relationship management; full visibility and tracking of prospects Engagement scoring to provide insight on prospects to target … Read More