Skip to main content


Learn more about Scarlet Journey.

Recent News

Enterprise CRM Initiative: Release 6A Launch

Dear Colleagues, I am excited to announce that Enterprise CRM Initiative (Scarlet Journey) Release 6A is a GO and we will be launching the undergraduate, transfer, and graduate application as well as Admissions-related case management functionality across Camden, Newark, and New Brunswick Chancellor units on Monday, August 9. The new application will offer a portal … Read More

Scarlet Journey Newsletter – Summer 2021

Scarlet Journey NEWSLETTER Summer 2021 Program Overview Purpose Scarlet Journey is an experience that will connect Rutgers University through the entire constituent lifecycle from prospective student through alumna/e, athletics support, corporate engagement, and financial donations. Scarlet Journey will be powered by a Constituent Relationship Management (CRM) system built using Salesforce’s Education Cloud, a suite of … Read More

Scarlet Journey Release 5 Launch Update

On June 7, the Enterprise CRM Team launched Salesforce Core CRM, Marketing Cloud, and Events Management functionality to support graduate recruitment across Rutgers as part of Release 5 of Scarlet Journey, the Enterprise CRM Initiative. Additionally, our team has deployed functionality to support walk-in inquiries at the One Stop Student Service Centers across all Chancellor … Read More

View More Posts