Skip to main content

Enterprise CRM Initiative: Release 6A Launch

Dear Colleagues, I am excited to announce that Enterprise CRM Initiative (Scarlet Journey) Release 6A is a GO and we will be launching the undergraduate, transfer, and graduate application as well as Admissions-related case management functionality across Camden, Newark, and New Brunswick Chancellor units on Monday, August 9. The new application will offer a portal … Read More

Scarlet Journey Release 5 Launch Update

On June 7, the Enterprise CRM Team launched Salesforce Core CRM, Marketing Cloud, and Events Management functionality to support graduate recruitment across Rutgers as part of Release 5 of Scarlet Journey, the Enterprise CRM Initiative. Additionally, our team has deployed functionality to support walk-in inquiries at the One Stop Student Service Centers across all Chancellor … Read More

Scarlet Journey Release 3 Launch Update

Scarlet Journey, the Enterprise CRM Initiative, launched Salesforce core CRM (prospect management functionality), Fonteva (event management functionality), and marketing cloud on February 22. This will support undergraduate and transfer recruitment across Camden, Newark, and New Brunswick. Key benefits include: Core CRM: Robust constituent relationship management; full visibility and trackingof prospects Engagement scoring to provide insight on prospects … Read More

Scarlet Journey Release 2 Launch Update

On January 11, Scarlet Journey, the Enterprise CRM Initiative, launched case management functionality for the Newark and Camden One Stop Student Service Centers, as well as enhanced functionality for New Brunswick and supporting functional units. The release introduced functionality that serves as the solution to support student, parent/guardian, alumni, and guest inquiries across webform, email, walk-in (when applicable), chat, SMS, telephone and social media. The new functionality enables the Chancellor unit and functional unit teams to provide enhanced support to … Read More

Scarlet Journey Newsletter – Fall 2020

Scarlet Journey NEWSLETTER Fall 2020 Program Overview Purpose Scarlet Journey is an experience that will connect Rutgers University through the entire constituent lifecycle from prospective student through alumna/e, athletics support, corporate engagement, and financial donations. Scarlet Journey will be powered by a Constituent Relationship Management (CRM) system built using Salesforce’s Education Cloud, a suite of … Read More

Scarlet Journey Release 1 Launch Update

On September 1, Scarlet Journey, the Enterprise CRM Initiative, successfully launched Salesforce Service Cloud functionality at New Brunswick One Stop Student Service Center, New Brunswick Financial Aid, New Brunswick Registrar, and New Brunswick Student Accounting, Billing, and Cashier Services. The launch was followed by two weeks of hypercare to support adoption and ensure system stability. … Read More

Scarlet Journey Newsletter – Summer 2020

Scarlet Journey NEWSLETTER Summer 2020 Program Overview Purpose Scarlet Journey is an experience that will connect Rutgers University through the entire constituent lifecycle from prospect through alumna/e, athletic experiences, and corporate engagement. Scarlet Journey will be powered by a Constituent Relationship Management (CRM) system built using Salesforce’s Education Cloud, a suite of cloud-based solutions that … Read More