Scarlet Journey, the Enterprise CRM Initiative, launched Salesforce Core CRM (prospect management functionality), Fonteva (Events Management functionality), and Marketing Cloud for RBHS and case management functionality for RU-info on April 12. Key benefits include:
Core CRM:
- Robust constituent relationship management; full visibility and tracking of prospects
- Engagement scoring to provide insight on prospects to target for recruitment
Marketing Cloud:
- Omni-channel solution enabling personalized campaigns and journeys
- Enhanced reporting to improve send and receipt metrics
Fonteva:
- Functionality to support large, multi-day, and/or multi-track events
- Advanced planning/hosting tools
Case Management:
- Support inquiries received by multiple intake channels (web form, email, chat, telephony, SMS, and social media)
- Collaborative, Adaptive Knowledge Resources; advanced Reporting and Analytics Capabilities