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Scarlet Journey Release 3 Launch Update

Scarlet Journey, the Enterprise CRM Initiative, launched Salesforce core CRM (prospect management functionality), Fonteva (event management functionality), and marketing cloud on February 22. This will support undergraduate and transfer recruitment across Camden, Newark, and New Brunswick. Key benefits include:

Core CRM:

  • Robust constituent relationship management; full visibility and trackingof prospects
  • Engagement scoring to provide insight on prospects to target for recruitment

Marketing Cloud:

  • Omni-channel solution enabling personalized campaigns and journeys
  • Enhanced reporting to improve send and receipt metrics


  • Functionality to support large, multi-day and/or multi-track events
  • Advanced planning/hosting tools