The Scarlet Journey project team started 2025 by completing the incorporation of applicant data for the School of Health Professions (SHP) into Salesforce.
Salesforce now serves as a pass-through for student application information from the centralized application service used by prospective students to apply to health professional programs nationwide to Banner, the school’s student record system.
For Nicholas Geremia, program director in the Rutgers Health Office of Academic & Student Affairs, integrating Salesforce is a positive move for the school.
“I’m thrilled to support this process,” Geremia says. “We weren’t getting a clear picture of SHP’s admissions. Now, with Salesforce capturing the information and acting as a pass-through, we’ll have more accurate, clearer data.”
The SHP is the second professional school at Rutgers to transition to Salesforce as part of the Scarlet Journey initiative, which aims to eventually move all the university’s professional schools to a single constituent relationship management (CRM) platform. The first school to transition was Rutgers School of Dental Medicine, in Spring 2024.
What’s next?
The project team continues work on the integration of Rutgers Law into the Salesforce platform, with the goal of completing the project during the Spring semester.
The Scarlet Journey team is also continuing its work related to a new agreement with Blackthorn, an event management system that will replace Fonteva. Currently, the Camden, Newark and New Brunswick campuses use Fonteva predominantly for student events such as open houses, orientations, and campus tours. Blackthorn will also add Rutgers Health to the new system.
According to JoAnn Molnar, project manager for Scarlet Journey, although the team is still in the requirements-gathering stage, the most common benefit with Blackthorn is that registrants will be able to change or cancel a registration on their own, instead of Rutgers staff handling it. In addition, the team is experiencing more flexibility with Blackthorn on how Rutgers can customize events.
The Scarlet Journey team began gathering information on the requirements in October and has a target “go-live” date in May 2025. The team will also be adding to Salesforce the Educational Opportunity Fund’s state-verified “eligibility indicator,” which would make it easier for admissions teams to identify prospective students who are eligible for assistance from the fund.
If you have any questions about the Scarlet Journey initiative, send them to scarletjourney@finance.rutgers.edu.