FAQs

The University Finance and Administration Project Management Office is beginning the first phase of a multi-year, universitywide Constituent Relationship Management (CRM) implementation called Scarlet Journey.

CRM is a technology for managing an organization’s relationships and interactions with customers and potential customers by streamlining contact management, sales management, productivity, and more. Scarlet Journey will allow Rutgers to focus on its relationships with individual people — including prospective students, current students, alumni, and donors — throughout its lifecycle with them.

The CRM initiative will enable Rutgers University to create exceptional experiences and impactful relationships with its constituents through a connected understanding of needs, improved interactions, and tailored services.

Historically, the university has been decentralized, and constituents received disjointed communications from different schools or departments, which could potentially cause them to lose interest. Scarlet Journey will support one Rutgers approach to leveraging a shared technology platform to communicate with different groups.

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Salesforce Education Cloud is a suite of cloud-based solutions that will enable Rutgers to improve relationship management and engagement across the entire constituent lifecycle from prospect to alumna/e with the goal of improving relationships and providing insights to inform decisions.

Additional benefits of the Salesforce Education Cloud include:

• 360° student visibility
• Enhanced, personalized communications
• Full lifecycle tool
• Readily accessible data insights and reporting
• Integrated analytics
• Market-leading technology

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It will take several years to build a university-wide CRM with functionality that includes Enrollment Management, the Rutgers University Foundation, Alumni Relations, and Athletics. The initial phase focused primarily on Enrollment Management to consolidate disparate processes and provide a unified enrollment experience. Additional phases will expand CRM capabilities across the University.

Yes, CRM will be implemented in phases over several years, with functionality prioritized and aligned with Rutgers’ Admissions calendar.  See the timeline for more information.