About
The University Finance and Administration Project Management Office is continuing its multi-year, university-wide Constituent Relationship Management (CRM) implementation called Scarlet Journey. This platform is built using Salesforce’s Education Cloud which is a suite of cloud-based solutions that enables Rutgers University to create exceptional experiences and impactful relationships with its constituents through a connected understanding of needs, improved interactions, and tailored services.
As part of the CRM initiative, Rutgers will also implement Common App. Common App is a single, online college application with 24/7/365 support for all students applying to over 1,000 member colleges and universities. The Common App initiative enables more students to easily apply to all Rutgers campuses with a single application and fee, thereby attracting quality applicants and increasing applications.
Additional benefits of implementing a universitywide CRM system include:
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Drive engagement and manage relationships across the entire constituent lifecycle from prospective students to alumna/e, donors, and athletics supporters.
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Ability to cultivate personalized engagement across communications platforms (e.g., SMS, web, email)
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Ability to leverage CRM tools, insights, and communications to drive student success, graduation, alumni involvement, donor gifts, research administration, corporate engagements and athletics support.
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Ability to access data to drive insights with customization reporting and dashboards for different persona groups “(e.g., end user, manager)
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Ability to use analytics to inform decision-making across Admissions, Foundation, Research Administration, Corporate Engagement and Athletics with the use of predictive modeling
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Ability to enhance platform with Salesforce application, and option to access additional applications to support end user-specific needs; ability to leverage technology across business units and across use cases